Who We Are

Rosa Alba Collective is a User Experience Research agency founded in San Francisco, California by Bibi Tarin —a UX Researcher at Meta, Reality Labs.

During her tenure at Meta, she lead a comprehensive research program focusing on Privacy, General Messaging Behaviors, and the value of WhatsApp features in Mexico, India, and Brazil. This experience honed her ability to design and execute studies, analyze data, and extract meaningful insights from complex user interactions. In addition to her research program leadership, she’s worked with tech companies to evaluate the effectiveness of their websites and applications, conducting heuristic evaluations, usability testing, competitor analysis, and 1-1 interviews.


At Rosa Alba Collective, we believe that exceptional user experiences are born out of a deep understanding of the people who interact with your products. We are a dedicated team of UX researchers committed to unraveling the intricacies of user behavior and preferences, ensuring that your digital offerings resonate seamlessly with your audience.

Let’s transform user insights into exceptional experiences. Whether you're launching a new product, optimizing an existing interface, or exploring untapped markets, we're here to elevate your user experience.

Contact us today to get started.